Tim Cook, talking about iPad on the July 2015 earnings call:
I am still bullish on iPad…I think iPad upgrade cycle will eventually occur. We’re 6X greater in usage than nearest closest rival. It’s a fantastic product. I see a lot of runway. Source.
iPad was introduced in 2010 by Steve Jobs as a growing market need for a post-Netbook device (remember those?). It was the first truly mainstream tablet, and came at a surprisingly low price (for Apple). During its introduction keynote, this below slide was poised to position the iPad between use cases for a laptop and a phone.
Amazing and inspiring words from the world’s biggest company. I usually can remember all the top features after an Apple keynote, but this one was SO packed, I had to go back and check things.
Apple was flying through their keynote at a blistering pace, and needingly so. They presented a ton of new features (and new hardware) across their line. Here is the top stuff that caught my attention. You can also replay the keynote.
By means of the above delay, ‘Planet of the Apps’ will now debut first (tonight in fact). Think ‘Shark Tank’ meets apps. It features four pop culture judges listening to app pitches from developers, with the final ones receiving up to $10 million in funding. You can also find the apps on the show in the App Store after each episode.
I don’t know about this. ‘Carpool Karaoke’ is one thing, but the trailer for ‘Planet of the Apps’ is so cringe-inducing to me. Apple is definitely supportive of developers, so maybe this is a way to showcase their great work to the masses, whom are not technically inclined? Apple has been chomping at the bit to get into content creation, but I’m not sure they chose the right show to launch with. Business Insider ran a piece in February with negative feedback on the trailer from many developers.
Anyway, if you’re an Apple Music subscriber you can watch the debut tonight at 9pm Pacific in the Music app. This first episode will also be available for free on iTunes.
WWDC is a developer event at heart, but Apple has been known to make consumer-facing announcements there as well, since media coverage will be high. Apple is set to give the opening keynote at 10AM Pacific on June 5, and you can watch it here.
Typically, hardware-specific announcements are kept to a minimum, but we may be in for a a few surprises this year. Either way, here’s what I think we can expect (and not expect).
Hot on the heels of the recently-announced Amazon Echo Show and Essential Home, Bloomberg is reporting the rumored Apple “Siri-Speaker” has entered production. This comes ahead of Apple’s Worldwide Developers Conference (WWDC) next week, where the device is expected to be announced.
I can’t wait to see what Apple does in this arena, because they’ll include features nobody else has thought of yet. They did it with other newer markets, such as Apple Watch and AirPods. Also, because I’m looking forward to the native HomeKit integration with my smart devices. Right now, I’m using an Echo Dot and love it, so next week should be exciting.
Andy wants customers to be able to run whatever virtual assistant they want on the Home (i.e. Siri, Alexa, or Google Assistant).
He goes on to say:
All of these [companies] have ecosystem envy and want to create their own ecosystem. But consumers don’t want just Samsung stuff in their house. They want diversity.
This is a novel idea on the Smart Speaker concept, allowing for maximum compatibility with consumer devices. That said, I seriously doubt Google and Apple would go for it. Google makes its money on search and user data, and I don’t think they can afford to not have full control over that experience. Apple is renowned for being secretive, isolated, and integrated with their software and hardware. Don’t hold your breath for Siri on anything without an Apple logo. Amazon has already licensed out the Alexa voice service, so it seems like less of an issue there.
He also mentions that the new Ambient OS run by the Home will follow a similar development and deployment process as Android. This has led to fragmentation as new versions of Android become available, it is up to the phone manufacturers to implement them, which they have historically been slow to do. Andy says they have a plan to prevent this with Ambient.
As hinted at last week, Andy Rubin’s new startup (Essential) has announced [Essential Phone](https://www.essential.com/# introduction) and [Essential Home](https://www.essential.com/home# introduction) (Amazon Echo/Google Home competitor).
Essential Phone: In a Nutshell
Body is made of titanium, with a ceramic back.
Colors: Black Moon, Stellar Grey, Pure White, and Ocean Depths
128GB of Storage, 4GB of RAM
Full Display (takes up most of the front of the phone).
Rear: 13 megapixels, True monochrome mode, 4K video
Front: 8 megapixels, 4K video
USB-C port for charging and audio (phone comes with a USB-C to headphone jack adapter).
No headphone jack.
Accessories snap on to the rear corner of the phone via magnetic pogo pins.
The first of these accessories is a 360 degree camera ($50 with the phone or $199 by itself).
Another accessory announced is a docking station the phone simply rests on to charge.
Price: $699 (US only)
The Essential Phone looks pretty, and definitely has a gorgeous display, which is on par with what we’ll see with the upcoming iPhone 8 (latest mock up based on leaks below). The use of titanium and ceramic is really cool, given how strong these materials are. It has been rumored that Apple is testing out ceramic for the iPhone, and they released their first product with ceramic last year (Apple Watch Edition).
128GB of storage should be good for most people, but 4GB of RAM in an Android phone is a little measly.
I’m wondering how well accessories will hold to the magnetic back, or how easily they can be knocked off the phone. Essential’s website says this about it:
Don’t you hate it when you have to buy new dongles, chargers, and accessories every time your phone is upgraded? We do too. So we decided to make this a thing of the past. The magnetic connector with wireless data transfer keeps your phone cord-free, future-proof, and always up-to-date.
I have a couple issues with this. First, Essential provides a USB-C to headphone jack dongle in the box. Sure, you don’t have to buy it separately, but they should own their design choice for not including a headphone jack in the phone instead of being hypocritical for embracing a natural progression of the market (see iPhone 7 and Galaxy S8).
Second, the thought of the magnetic connector keeping your phone future-proof and up-to-date is just BS. It echoes back to the reign of PCs, when eMachine computers would come with those horrid stickers proclaiming “This computer is never obsolete”. You will still have to replace your phone every 1-2 years to get the latest and greatest, not simply snap on accessories for the foreseeable future.
eMachines’s laughable “never obsolete” sticker.
That said, any competition is good for the industry and consumers. Fresh ideas are always welcome and it is clear Andy Rubin has a vision for Essential.
Essential Home looks pretty cool. It has a touchscreen like the newly announced Amazon Echo Show. Unlike the Show, however, Essential Home does not appear to have a built-in camera for video calling. I like the first looks we’ve seen of the interface, but more information is needed to really get an idea of how Essential will position itself in this market. They can definitely make a larger impact here than with the Phone.
Walt Mossberg, legendary tech columnist, has written his last article. Walt is The Godfather of personal technology columns, since his first in the Wall Street Journal in October of 1991. This last column describes what he sees coming in the next 10-20 years, and how amazing it’s going to be.
Walt will definitely be missed, but I’m sure we’ll still see him around now and then.
Many know what an RSS feed is, or have at least seen the icon before on a website. It offers a way for you to subscribe to a site’s posts via a third-party reader application. Gaddgict’s RSS feed can be found at https://gaddgict.com/feed/rss. RSS and Atom feeds have been the longtime-standard when it comes to aggregating posts.