Tracking is “totally out of control,” Cook said during a wide-ranging interview Monday with CNN. “I think most people are not aware of who is tracking them, how much they’re being tracked and the large amounts of detailed data that are out there about them.”
Privacy, Cook said, “is one of these key civil liberties that define what it means to be an American.”
Advertisers aren’t going to stop their nefarious ways, so the case for using Apple products grows even more.
People frequently tell me they are scared of how much data Apple has on them, but they aren’t aware the lengths the company goes to protect it (even from the Apple itself).