Wednesday, May 30, 2018

Now is the time for free iCloud storage to be increased

Yesterday, Apple made Messages in iCloud — a feature that was delayed for about a year — available to users via iOS 11.4. This solution is on par with Apple’s other cloud-based storage and syncing features such as iCloud Photo Library and iCloud Music Library. 1

With Messages in iCloud enabled, all your messages, including photos and attachments, live in your iCloud storage, which your iOS and (soon) macOS 2 devices read/write from and to. This is different than what we’ve been used to — completely independent copies of messages and attachments replicating to your iOS and macOS devices. If you’re wondering what the benefits are, Chaim Gartenberg from The Verge wrote a nice summary. In a nutshell: 1:1 syncing across all devices (including deletion), less local space use, and smaller local backups. It’s a great feature, and I didn’t have any technical issues with it during the betas.

Here’s the problem, though: as Apple further enables us to centralize our data in iCloud, the more of a joke the free 5 GB storage tier becomes for new customers, or existing ones that want to take advantage of these kinds of features. Take this latest one for example. I believe I text at a below-average rate compared to my friends and family, but with Messages in iCloud on, my Messages storage comes in at 4.4 GB. That’s almost the entirety of the free tier. I wonder how this shakes out for an average or above-average texter? I’m guessing 10GB and 30GB+, respectively?

Messages now takes up 4.4 GB of my iCloud storage.
Messages now takes up 4.4 GB of my iCloud storage.

We have rightfully complained about Apple’s free storage tier for ages, but with Messages in iCloud here and WWDC around the corner, now is the time to bump it up. I propose Apple make the new free tier 25 GB — half of the first paid tier ($.99 for 50 GB) — so the upgrade is still enticing and worthy. They can leave the existing tiers where they are (see below).

When my wife and I maxed out our 200 GB option, as an exponential amount of toddler photos will do, we had to jump all the way up to 2 TB, which is priced well at $9.99 per month. Was I ecstatic about it? No, but I have accepted it.

I bet a bunch of folks on the free tier that turn on Messages in iCloud will need to upgrade their storage. Will they fork out the $.99 per month? If we can barely get them to buy $.99 or $1.99 apps, I’m not so sure they will without a push.


  1. For branding purposes, I’m surprised they didn’t call it ‘iCloud Messages Library’. 
  2. Apple hasn’t released macOS 10.13.5 yet, which includes this feature.