Yesterday, Apple made Messages in iCloud — a feature that was delayed for about a year — available to users via iOS 11.4. This solution is on par with Apple’s other cloud-based storage and syncing features such as iCloud Photo Library and iCloud Music Library. 1
With Messages in iCloud enabled, all your messages, including photos and attachments, live in your iCloud storage, which your iOS and (soon) macOS 2 devices read/write from and to. This is different than what we’ve been used to — completely independent copies of messages and attachments replicating to your iOS and macOS devices. If you’re wondering what the benefits are, Chaim Gartenberg from The Verge wrote a nice summary. In a nutshell: 1:1 syncing across all devices (including deletion), less local space use, and smaller local backups. It’s a great feature, and I didn’t have any technical issues with it during the betas.
Here’s the problem, though: as Apple further enables us to centralize our data in iCloud, the more of a joke the free 5 GB storage tier becomes for new customers, or existing ones that want to take advantage of these kinds of features. Take this latest one for example. I believe I text at a below-average rate compared to my friends and family, but with Messages in iCloud on, my Messages storage comes in at 4.4 GB. That’s almost the entirety of the free tier. I wonder how this shakes out for an average or above-average texter? I’m guessing 10GB and 30GB+, respectively?
We have rightfully complained about Apple’s free storage tier for ages, but with Messages in iCloud here and WWDC around the corner, now is the time to bump it up. I propose Apple make the new free tier 25 GB — half of the first paid tier ($.99 for 50 GB) — so the upgrade is still enticing and worthy. They can leave the existing tiers where they are (see below).
When my wife and I maxed out our 200 GB option, as an exponential amount of toddler photos will do, we had to jump all the way up to 2 TB, which is priced well at $9.99 per month. Was I ecstatic about it? No, but I have accepted it.
I bet a bunch of folks on the free tier that turn on Messages in iCloud will need to upgrade their storage. Will they fork out the $.99 per month? If we can barely get them to buy $.99 or $1.99 apps, I’m not so sure they will without a push.