Monday, April 30, 2018

Privacy Policy updates are trendy

There’s a silver lining in the aftermath of the Facebook/Cambridge Analytica fiasco: everyone and their mother are updating privacy policies right now. Go ahead, check your inbox; I bet you have quite a few. Maybe it’s a bit marketing fluff, but the optimist in me hopes there is good intention.

Just in the past few weeks, I’ve received emails in regards to privacy policy updates from Twitter, Periscope, Roku, Plex, Airbnb, and Etsy. In fact, the following exchange I had with Matt Birchler from Birchtree in relation to a privacy policy update from BookBub prompted me to write this post.

Privacy is becoming increasingly more of a common thread amongst the general public, and is therefore a trendy thing to support. But that’s how things really get done on the Internet though, isn’t it? Hopefully the trend will help enable real change across Internet services and companies, like the encryption of traffic end-to-end. Hell, even the thought of insecure traffic should be a distant memory in the next few years.

One thing is for sure: companies can no longer cry innocence or näiveté for failing to protect the data of their users. Let’s hold them to it.