Sunday, April 29, 2018

It has been 229 days since AirPower was announced →

Nick Heer for Pixel Envy:

Imagine an alternate universe where the AirPower and the wireless charging case for the AirPods weren’t announced until, say, the opening keynote of WWDC this year with same-day availability. Sure, buyers of iPhones and Apple Watches that were released last year would have to suffer through several tedious months of wondering why Apple didn’t make their own charging pad because many of the ones out there right now aren’t very good, but the reaction to its then-immediate availability would have been a classic example of underpromising and overdelivering.

Good points by Nick.

There’s one thing I noticed, too: we haven’t received the typical “product needs a little more time” statement from Apple, like when AirPods were delayed for about two months. If this silence is any indication, something completely unforeseen happened with AirPower, or Apple wouldn’t have announced it so far in advance. Although, they have got into the rhythm of doing so over the past couple years. I don’t know if it’s Tim’s call in particular, but it’s quite a shift from announcing and releasing the same day or week like they used to.