Mozilla’s sneaky, misguided ‘Mr. Robot’ promo plugin →

Kate Conger for Gizmodo:

Mozilla sneaked a browser plugin that promotes Mr. Robot into Firefox—and managed to piss off a bunch of its privacy-conscious users in the process.

The extension, called Looking Glass, is intended to promote an augmented reality game to “further your immersion into the Mr. Robot universe,” according to Mozilla. It was automatically added to Firefox users’ browsers this week with no explanation except the cryptic message, “MY REALITY IS JUST DIFFERENT THAN YOURS,” prompting users to worry on Reddit that they’d been hit with spyware.

Mozilla’a defense of the plugin:

Mozilla justified its decision to include the extension because Mr. Robot promotes user privacy. “The Mr. Robot series centers around the theme of online privacy and security,” the company said in an explanation of the mysterious extension. “One of the 10 guiding principles of Mozilla’s mission is that individuals’ security and privacy on the internet are fundamental and must not be treated as optional. The more people know about what information they are sharing online, the more they can protect their privacy.”

What. The. Actual. Fuck?

This is incredibly wrong on so many levels, all for what I can imagine is a nice paycheck. Mozilla’s cited guiding principle completely contradicts the nature in which this plugin was installed. I can’t fathom how they can be so insanely obtuse. Mozilla, typical bastion of privacy, security, and general do-goodedness, has taken a terribly misguided step here. Asking fans of the show to download the plugin would have been the most sensible way to play this, instead of hiding behind the guise of the alternate reality game itself.

How do companies pull crap like this and think they can get away with it? Internet backlash is swift and damning. I was going to say I’d expect this more from Google than Mozilla, but I don’t think even Google would be so reckless as to try something like this.

Due to the blowback, Mozilla has pledged to move the plugin to its rightful place in the extension store (hey, imagine that). Regardless, they should be embarrassed by this nonsense.