Darrell Etherington for TechCrunch:
Essential has an offer that’s honestly very hard to refuse: The price of the Essential Phone (PH-1, going by technical model number), is now $200 cheaper, so $499 off-contract and unlocked.
Lest Essential’s earliest customers feel slighted, it has a deal for early buyers, too – they’ll receive a $200 ‘friends and family’ credit they can use to further discount (valid through December 15, 2017) a device for a loved one (or another for themselves, if they maybe also want the just-released white Essential Phone, for instance), or to buy the 360-camera attachment. Customers will be able to sign up to redeem the $200 credit on the Essential page, using their phone’s IMEI and serial numbers, along with the email address they used to purchase.
$499 (or even $599) should have been its price to begin with. Essential doesn’t have the clout to expect a large number of purchases on a $699 device, but hey, good on them for trying. As Darrell says in the article, $499 makes Essential Phone a hell of a deal if you’re in the market for a barebones Android device. 1
- Make sure you’re OK with the somewhat lacking camera quality as well. ↩