Matthew Panzarino for TechCrunch:
Apple is switching the default provider of its web searches from Siri, Search inside iOS (formerly called Spotlight) and Spotlight on the Mac. So, for instance, if Siri falls back to a web search on iOS when you ask it a question, you’re now going to get Google results instead of Bing.
Consistency is Apple’s main motivation given for switching the results from Microsoft’s Bing to Google in these cases. Safari on Mac and iOS already currently use Google search as the default provider, thanks to a deal worth billions to Apple (and Google) over the last decade. This change will now mirror those results when Siri, the iOS Search bar or Spotlight is used.
As is expected with Apple now, searches and results are all encrypted and anonymized and cannot be attributed to any individual user. Once you click on the ‘Show Google results’ link, of course, you’re off to Google and its standard tracking will apply. Clicking directly on a website result will take you straight there, not through Google.
This is surprising. I tried out a couple searches with Siri on my iPad (see below). Sure enough, it’s already serving Google results including YouTube videos.
This is an interesting move, and I can’t say I’ve ever cared much for Bing search. While Google has always been accurate for me, I don’t really agree with their privacy and tracking perspectives. I would have liked to see Apple team up with DuckDuckGo (already a Safari search option). If you care about search privacy, check them out.