I'm Lance Somoza, a professional IT Consultant with over 15 years of industry experience and an obsession for technology. This is my tech soapbox.

Fitbit intros the Ionic smartwatch

This is an incredibly ugly watch. The bezels are huge, the body is blocky, and the gigantic “fitbit” on the front is an eyesore. The software looks decent from a design perspective, and multi-day battery life is nice (if true), but the new Apple Watch coming in the next few weeks is going to embarrass this thing.