We have entered ‘iPhone Silly Season’ →

John Gruber tweeted the following on July 7:

Since then, a few news outlets have reported on a &# 8216;sense of panic at Apple&# 8217; in one form or another. In particular, here&# 8217;s an excerpt from a Fast Company article, “Source: A &# 8216;Sense of Panic&# 8217; at Apple as the Next Flagship iPhone&# 8217;s Software Problems Persist”:

June was a tense month for the engineers and designers on Apple&# 8217;s iPhone team with &# 8220;a sense of panic in the air,&# 8221; a source with knowledge of the situation tells me.

The company has been working feverishly to fix software problems in its hotly anticipated 10th-anniversary iPhone that could ultimately cause production and delivery delays, the source says. If the software problems aren&# 8217;t resolved quickly, the new flagship iPhone could even launch with major features disabled. [&# 8230;]

One of those is wireless charging. The iPhone 8 &# 8212; let&# 8217;s call it that for now &# 8212; will reportedly use a type of inductive charging, where the phone sits directly on a separate charging device. (Our source believes Apple is using the Qi wireless charging standard, or a variant of it.) The wireless charging components, which are provided by chipmaker Broadcom Ltd., are not the key issue, the source said; it&# 8217;s the software that&# 8217;s not ready for prime time.

To which Gruber says:

That sort of matches up with what I heard &# 8212; that inductive charging might miss the September debut because the software isn&# 8217;t ready. I have not heard anything about any sort of &# 8220;panic&# 8221;. Summers are crunch time for iOS engineers, and the deadline for iOS 11.0 is probably no more than a month away at this point. But if inductive charging has to wait until 11.1 in October or November, it&# 8217;ll be a disappointment, but not much more so than having to wait for the iPhone 7 Plus&# 8217;s Portrait Mode to come out of beta last fall.

Gruber goes on to highlight a few more of these misrepresentations for what he has accurately dubbed &# 8216;iPhone Silly Season&# 8217;, but he sums it up well towards the end of his post:

With software Apple can (and does) play a bit fast and loose. iOS 11.0 won&# 8217;t be baked until late August. But software can (and always is) patched. Hardware doesn&# 8217;t work like that. Many of the decisions related to the hardware on this year&# 8217;s new iPhones were made two years ago. (And there are decisions being made now for 2019&# 8217;s new iPhones.)

Let&# 8217;s just call the bad headlines what they are: clickbait. Everyone loves drama, but here&# 8217;s a newsflash: Apple doesn&# 8217;t work out of a garage anymore.