Horace Dediu for Asymco:
The graph shows a high degree of consistency of pattern: Every year a new iPhone is launched which replaces the one launched the year before. The older product is still offered at a reduced price. Price brackets are very firm and set at fixed intervals about $100 apart.
The “floor” of the range is a consistent $400 while the “ceiling” has expanded from $700 to about $950.
This year’s ceiling is due for the fourth leg up and if the pattern persists, we should expect it to reach $1100.
Definitely check out the whole post. There’s some excellent graphs and data-driven logic. The price lines up with Gruber’s thought process as well. With growing analysis, it seems inevitable that the iPhone 8 will be the most expensive iPhone when it launches. The only thing nobody can decide on is what it will actually be called.