Linking to Business Insider’s coverage of this story.
Vic Gundotra, former Google SVP of Engineering, posted the following on Facebook yesterday in reference to recent shots taken of his family with an iPhone 7 Plus:
The end of the DSLR for most people has already arrived. I left my professional camera at home and took these shots at dinner with my iPhone 7 using computational photography (portrait mode as Apple calls it). Hard not to call these results (in a restaurant, taken on a mobile phone with no flash) stunning. Great job Apple.
In a later comment, he goes on to explain why other phones trail behind. Here it is in its entirety, because it’s fantastic:
Here is the problem: It’s Android. Android is an open source (mostly) operating system that has to be neutral to all parties. This sounds good until you get into the details. Ever wonder why a Samsung phone has a confused and bewildering array of photo options? Should I use the Samsung Camera? Or the Android Camera? Samsung gallery or Google Photos?
It’s because when Samsung innovates with the underlying hardware (like a better camera) they have to convince Google to allow that innovation to be surfaced to other applications via the appropriate API. That can take YEARS.
Also the greatest innovation isn’t even happening at the hardware level – it’s happening at the computational photography level. (Google was crushing this 5 years ago – they had had “auto awesome” that used AI techniques to automatically remove wrinkles, whiten teeth, add vignetting, etc… but recently Google has fallen back).
Apple doesn’t have all these constraints. They innovate in the underlying hardware, and just simply update the software with their latest innovations (like portrait mode) and ship it.
Bottom line: If you truly care about great photography, you own an iPhone. If you don’t mind being a few years behind, buy an Android.
Damning words by Gundotra. If you have ever scoffed when Tim Cook says “this is something only Apple can do”, remember this post. It all goes back to owning as much of the technology stack as possible (hardware and software). As Gundotra points out, Apple has virtually no limitations when it comes to innovating because of this. Also for good measure, and because it’s so true, here’s Alan Kay’s legendary quote: “People who are really serious about software should make their own hardware.” Google has just begun to do this with their Pixel phone line, but they’ve got a long way to go to execute at the level Apple does.