Tuesday, June 20, 2017

Scott Forstall interview tonight, ‘The One Device’ launches

Two quick reminders for the day…

Scott Forstall will be speaking with a few of the original iPhone Engineers at the Computer History Museum in Mountain View tonight at 6pm Pacific. No word on if the event will be recorded, but I’m sure we’ll hear all about the juicy details soon enough.

Also, ‘The One Device’ by Brian Merchant has launched today, purportedly giving a glimpse into the launch of the original iPhone. Already the book is being met with conflict when Phil Schiller refuted the claims Tony Fadell made against him, which Fadell then walked back.

The New York Times and USA Today both found the book to be lacking and disliked its use of filler.

The New York Times:

The iPhone is designed for maximum efficiency and compactness. “The One Device” isn’t. The three chapters on the development of the iPhone are the heart of the book, but there’s some filler too. It’s curiously unilluminating to read a metallurgical analysis of a pulverized iPhone, or to watch Merchant trudge around the globe on a kind of iCalvary in search of the raw materials Apple uses — through a Stygian Bolivian tin mine and a lithium mine in the Chilean desert and an e-waste dump in Nairobi where many iPhones end up.

USA Today:

In a nutshell, Merchant’s book dwells on Apple’s penchant for secrecy (old news, don’t we all know this?) and expands beyond the basic story of the device’s birth with long passages on the history of touch screen, gyroscopes and other smartphone features.

As I said before, take these sorts of books with a grain of salt. Walter Isaacson’s ‘Steve Jobs’ book was known to have its flaws, for example.