Peter Kafka and Jason Del Rey for Recode:
Amazon and Apple may have reached a truce. The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies. Amazon employees expect the app to show up on Apple’s hardware in the third quarter of the year.
It’s about time. I use my Apple TV daily, and while I shop a ton on Amazon, I have to say the lack of an Apple TV app has turned me off from watching Prime Video. Amazon can (and has done) whatever they want, but I don’t see why they shouldn’t be trying to reach their user base on whatever hardware they own.
Perhaps we will also see a return of the Apple TV hardware to Amazon as a result, since Jeff Bezos (Amazon CEO) indicated the device was pulled due to a Prime Video app not existing for it.